Social Media Marketing

Social Media Marketing (SMM) also known as Relationship Marketing is one of the most important tools in marketing today.

In other words, Social Media Marketing is a word-of-mouth marketing. SMM programs center on efforts to create content that engages attention and encourages readers (followers) to share it with their social network. When a corporate company spreads a message it ultimately resonates because it appears as a sales pitch. However, when a third-party trusted source, as opposed to a brand or company, markets the same message it is driven by an online form of word-of-mouth. This is yet another reason why Social Media Marketing is also known as Relationship Marketing.

Furthermore, the results earned by SMM are free media rather than paid media. Always a positive.

An effective SMM strategy involves strategic business plan. You must gather information to clearly understand your industry in an intelligent way therefor earning the trust of others

Social Media Tools include:

  • Setting up Social Networks
    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • Tumblr
    • Youtube
    • Etc..
    • Blogs & Articles
    • Link Building
    • Bookmarking & Tagging
    • RSS Directories
    • Discussion Boards & Forums
    • Mashups
    • Micro-blogging
    • Online Video
    • Photo Sharing
    • Podcasting
    • Presentation Sharing & Document Sharing
    • Public Relations & Social Media Releases
    • Fan clubs & Groups
    • Applications & Widgets
    • Events & Meetups

 

Facebook is a perfect example because it represents an enormous business opportunity for millions of online businesses worldwide. With over 800 million members, it is without a doubt the largest Social Network today.

Raion Media can help you create and manage a Successful Facebook Presence, using the power of Groups and/or Fan Pages. This is only one of the vast amounts of Social Networks that are available today.

Our team has extensive experience in:

  • Designing Successful Fan Pages with Customized Landing Pages.
  • Engaging Fans with Contests, Quizzes, Polls, Questions and Sweepstakes
  • Installing Custom Applications
  • Attracting attention to your page by grabbing the attention of Facebook users whose profile and updates imply an interest in the type of product or service you have to offer
  • Encourage Facebook users to click on your links, such as your website URL and individual posts with links to specific pages on your site, blog or shopping cart
  • Listening and monitoring your brand/business’ reputation and helping to strengthen your relationships with existing and potential customers and clients

Facebook also offers various ways of exosing your product/service through other tools such as: Local Business Page, Public Figure, Organization, Fan Page and or Group.

Not sure which one to pick?

The type of page you need all comes down to the type of business, product or service you would like to promote. Our Facebook marketing services include:

  • Helping you consider what type of page is a best fit to your type of business/product/services.
  • Helping you set up your Facebook Business, Group or Fan page, complete with profile image, bio and other relevant details.
  • Posting regular updates to your Facebook page, such as links to new blog posts, industry news, special promotions, new products, videos, pictures, etc.
  • Uploading promotional videos to your Facebook page
  • Inviting active users to join your page
  • Commenting on the updates of your fans and/or group members
  • Implementing the Facebook Event feature to help organize and promote a party or special get-together
  • Utilizing various tools on your Facebook Business, Group or Fan page, such as Reviews, Discussions and Links

In addition to the services outlined above, Raion Media can help you create a cost-per-click (CPC) ad campaign for your Facebook presence (Similar to the famous Google PPC). We have specialized in CPC on Google, Yahoo and other search engines for years, implementing techniques that translate easily and effectively into Facebook cost-per-click campaigns.

Keep in mind this is STILL only 1 of the various Social Networks.

As you can tell this takes a lot of time and effort because you have to understand the company itself, its marketing goals, and the type of customers you’re marketing too.

At Raion Media we provide our customers with the best SMM because we truly believe in what we do. You can spend your day focusing on what you do best and we’ll help cover those other corners. SMM will engage more customers with your business, product and services. It will also build you a stronger customer service department.